Advertising Assignment

In groups of up to 4 people, create an advertising campaign for a societal want/need.  I would like to see you build on something that you feel will make the product or service better. 
You may choose something that everyone does or uses everyday and create a paranoia about it, for example the Dixie cup ad I showed in class.

Must Haves:
  • your target audience
  • a clear need or want
  • the text and subtext of the product/service
  • a billboard ad
  • a 30 sec. TV commercial
  • a 30 sec. radio commercial
Due Date: October 5th

Each person in the group MUST have, at least, one role. Usually 2 and 3 are together; this just makes sense. You need to be clear of yours and other roles in your group. You will be marked individually for these roles. 

1. Art Director- responsible for the look of the Production Package, gathering its contents from each group member and consistency in theme and colour throughout.

2. Production Manager- responsible for organizing team's activities each day and consistent contact through email, Facebook, phone- giving reminders of daily tasks, costumes and props needed, making sure all equipment is ready and returned at the end of class, and keeping notes of this for the Production Package.


3. Administrator- responsible for writing/typing all daily logs, attendance, noting any discussion or difficulties and tasks completed each day.

4. Editor- responsible for piecing together the film (with the input of everyone in the group) and putting it on YouTube.


5. Sound and Credits Director- responsible for editing all sound, dialogue, and music added and edited into the film based on input from everyone in the group, as well as adding titles and credits for support from others and music borrowed.

6. Storyboard Artist – is responsible for including thumbnail sketches of each video scene and includes text for each segment of the presentation, descriptions of background audio for each scene and notes about proposed shots and dialogue.

Comments

Post a Comment

Popular posts from this blog

Documentary Reflection

Please answer the following on your blog once the whole process is complete: In this documentary I worked on...... (List the jobs that you did, the roles you took on within your group and what you contributed.) The part I did best....... (Describe the highest level of achievement you attained in this assignment.) What I'd change next time.... (Explain what steps you would take in order to improve your achievement on similar tasks in the future.) I learned that..... (Explain what significant new learning has taken place for you.) What I want you to notice about my work..... (Describe the particular strengths in your work or areas where you feel you have exceeded your expectations or gone beyond your earlier achievements.) Final Comments Bibliography
Read more

Viral Video

In groups of 1 - 4 you are to create a video that you are going to post on You Tube. This video has to; be, at least, one minute have a purpose, be it as simple as "To make people laugh" Create a typed proposal that you will hand in, on November 10th, that includes: Group Members Each members role within the group Topic, outline and objective of the video Once your topic has been approved, you must then hand in a package that includes: timeline storyboard music used ~ remember that if you are going to use pre-recorded music you MUST have permission and go through the proper channels You will have 2 weeks to work on this in class. Each class you will have to fill out the Producer's Daily Log, which can be found in the file folders by my office door. Rubric is at the front of the class. Now, in addition to your role in the video,(if applicable), you must each choose a role to play in the production company: 1.  Art Director-  responsible for th...
Read more

Documentary Outline

What makes a documentary? Events must be unstaged, independent of cinema, non-fiction stages to film Conventionally non-fiction; real world activities Assumes an objective record of real events by filmmakers; camera influences film event; techniques of camera and choices made in filming, like in the camera and lens choice, are subjective choices. All films have selection and editing. There is objectivity but all events are seen from some perspective. How do these selections manipulate and shape the event? Objective events views through some perspective. We have to learn something from this documentary. You have to show that you have done some research on your given topic. You may use SHORT clips from movies, TV shows, etc, or pictures to help illustrate this point. A documentary which demonstrates the proper use of the following film techniques: brainstorming and co-operative story and character development story boarding planning and scheduling a film shoot ...
Read more